The Collective is SA2020’s flagship event, during which we release the newest community data, celebrate shared progress, and host conversations with experts about how to address the challenges that persist. In addition to creating the branding and designed promo each year, I created the landing page with information about the speakers, frequently asked questions, sponsorship info, and more. To play off of the colorful illustrations that make up the header image, I included small animated icons throughout the page. Because while we were talking about big, important things, we wanted to communicate that our events are anything but stuffy.